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4 Versatile Conversion Rate Optimization Strategies to Supercharge Your...
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays – whether you’re building a landing page, making an explainer...
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CPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most...
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5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients...
View ArticleHow to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for...
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Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third...
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2021 Amazon Advertising Trends
Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there...
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12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of...
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Do you want to become a PPC Hero?
There’s something exceptional about the beginning of a new journey. The thought alone of “Starting a New Chapter” fills us up with enthusiasm, warm feelings of hope, ideas, and goals. But, undeniably,...
View ArticlePrivacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed....
View Article8 Key PPC Marketing Metrics to track in 2021
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success...
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How to Get the Most Out of Facebook Video Ads Strategy
Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ...
View ArticleThe Dawn of A New Era: A Cookie-less World
Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed...
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Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers...
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Creating Impactful Marketing With SA360 & DV360
In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when...
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5 Optimization Score Recommendations to Look For
Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to...
View ArticleDon’t Need to Panic Over Sunsetting ETAs
By now we have all heard the news that Google (and now Microsoft) will be doing away with Expanded Text Ads come next year. This is a very big (and somewhat scary) shift in the paid media advertising...
View Article7 PPC Trends To Follow In 2022
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build...
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Past, Present, and Future: Social recommendations for the Festive Season
Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and...
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Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By...
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Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is...
Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time...
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